Seventy percent of social media users log into their accounts at least once per day, according to a 2021 study by Pew Research Center, and many people (49 percent!) admit to checking social multiple times per day. Hootsuite chairman and co-founder Ryan Holmes has more than 1.7 million followers on LinkedIn, where he shares his insights about social media and entrepreneurship. LinkedIn-particularly the LinkedIn Publishing Platform-is a great network to focus on when aiming to establish your thought leadership. No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader-the go-to source for information on topics related to your niche. People are looking to brands for insights and information… and there’s no better place to share that than social media. The 2021 Edelman Trust Barometer found that while there has been a recent swing towards distrust of government, NGOs and media, business is an institution with a 61 percent level of trust. Show how you’re embracing your brand values, how your product works in real life, and how you’re putting the interests of your employees and customers first. And social is the best place to get real! Trust, in turn, builds marketing receptiveness and drives new business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.Īuthenticity builds trust. Meaningful Relationship Moments) is one of the key benefits of social media for business.
The ability to create real human connections (a.k.a. When Stillhouse Spirits ran a Facebook campaign to increase brand awareness among outdoor enthusiasts, the company achieved a 17-point lift in ad recall. Think people only connect with brands they already know on social media? Consider that 83 percent of Instagram users say they discover new products on the platform. With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers. Benefits of social media for brand building 1. Also use it to track results and present the plan to your boss, teammates, and clients.
Business intelligence application in social media free#
Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.